VIDEO CONTENT
Service:
There is no faster way to reach your potential customers than with expressive video content.
Unlike other types of content, we consume videos with multiple senses at the same time, which enables them to communicate the most information and emotion, in the most efficient way, in the shortest amount of time.
In addition, authentic videos with the right storytelling help to increase the authority of a brand, which is why videos have become an integral part of modern market communication.
A few reasons for using video content in your business:
of all content consumed online is video content
~
Reason 1:
"Video is king"
Over the years, video content has established itself more and more as the king of online communication tools, and is now the most consumed type of content worldwide. The reason for this lies in its engaging nature. Videos speak to us on a deeper level than blog posts or emails, and that is exactly why they are so effective.
Viewers retain
of a video's content, right after watching it
If you're already spending money on online marketing, your audience should at least remember your message. Videos are hard to beat in this regard. For comparison: people who only consume your content in text form only retain around 10% of its content immediately after reading it. Don't let your message get lost halfway - harness the power of video.
Reason 2:
Your message is memorable
Reason 3:
Video sells!
Videos allow you to connect with potential customers as quickly as possible. In addition, your offer will be easy to understand in video form and will quickly get through to those members in your audience who want to take action. Good video content familiarizes your viewers with your story and leads them from A (the first contact) to B (the conversion into a satisfied customer).
Reason 4:
People share your content
When you forward something to the people around you, what kind of content do you send to them? In most cases it won't be PDFs, blog posts, or newsletters. Visual media, such as videos, are shared much more often. It is this "word of mouth" potential, along with numerous other benefits, that makes video so effective as a marketing tool.
In our digital world, transparency and trustworthiness are more important than ever. Use video content to give your customers the flexibility to learn more about your offer before they even have to get in touch with you. This is not only better and more transparent for your customers, it often already takes a lot of the persuasive effort off your shoulders.
Reason 5:
Your audience expects it
Sources:
¹ Cisco Annual Internet Report (2018–2023)
² Forbes: Video Marketing In 2018 Continues To Explode As Way To Reach Customers
³ Wyzowl: The State of Video Marketing 2018
people made a purchase decision after watching a video at some point
Videos are shared
more often than text and images combined
of consumers prefer videos to find out more about an offer